What Are the Best AI Tools for Writing Better SEO Content?

Key Takeaways

• The top AI writing tools for SEO are able to do research, writing, and optimization in a single platform. SirWritesALot is the leader in the pack with plans beginning at $39/month.

• AI should be used as a preliminary tool, rather than a final one. It is at the editing stage where the true SEO value is added.

• Google has said clearly that it doesn't penalize content just for being AI-written. Regrettably, it is not rewarding content that is not helpful, no matter how it was created.

• Watch for robotic phrases like "delve into" and "unlock the potential." It's an indication that no one really worked on the draft.

• In a real test, AI-written content that a person edited kept ranking. Fully automated, unedited content lost its traffic within a year.

You can enter a subject into a general AI chatbot and receive a response in no time at all. It will most likely even sound great. But it's not likely to rank since most AI tools have no idea what is already on page one of Google, what real people are typing in, or how a page should be structured so that search engines can actually understand it.

That's where the best AI writing tools for SEO come in handy. They don't just guess at what may work, but rather they research first and write.

Below, you'll find the tools worth trying, simple tips for making AI-assisted writing sound like a person wrote it, and one real example of what happens when that editing step gets skipped entirely.

The Best AI Writing Tools for SEO Right Now

These four cover most of what a writer, blogger, or small team actually needs.

SirWritesALot

An all-in-one AI SEO editor. Enter your keyword and it will display the top 10 search results from Google, tell you what they have that you may be lacking, and grade your blog as you go up to 100 points. It also writes with you, having seven AI modes to create outlines, full drafts, and even rewrites—it learns your brand's voice so the writing will sound like your team, and not a robot. AI writing is available for all plans, beginning at $39/month, has a 7-day free trial, and has a rating of 4.8/5 from Trustpilot.

Surfer SEO

One of the top names in this field. It will be comparing your draft to others who have already published pages for your keyword and let you know what words and topics you are lacking. It integrates with Google Docs and WordPress as well. Plans start around $99/month, and full AI writing is usually billed separately on top of that.

Frase

Frase bundles keyword research, content outlines, and AI drafting into one tool starting around $45/month. A sensible first choice for individual writers, but the keyword suggestions can be less intense in comparison to those of more expensive tools.

Jasper AI

Great for marketing teams looking for something beyond blog posts because it can also create ads, emails, and social captions – and get to know your brand's voice in the process. It's not designed specifically for SEO, however, so it's typically used alongside another tool used for optimizing, such as Surfer, which costs extra on the monthly subscription. Plans begin at approximately $39–$49/month with single use.

5 Tips for Writing SEO Content With AI

AI tools are fast. They're not always great at sounding human, and that's the part most people get wrong. Keep these five things in mind:

• Utilize AI for initial drafts, but not final ones. Use it to help you create an outline or rough draft then write the key parts by yourself.

• Be on the lookout for robotic phrases. AI's pet phrases are "delve into," "unlock the potential," "in today's fast-paced world," and "cutting-edge. Just cut them and say the normal version.

• Include something that AI can't create. A real example, a number from your own results, a quote from an actual customer. This is how people and search engines can trust you.

• Always fact-check. AI can say things outright false and then come across as being totally confident that it is true. Do not publish a number or claim that you did not check yourself.

• Break up the rhythm. AI is inclined to create all the sentences with similar lengths. Combine a short one with a longer one as you would normally speak with a friend.

What Good AI-Assisted Content Actually Looks Like

Here's a typical first draft from an AI tool:

"In today's fast-paced digital landscape, businesses must leverage cutting-edge strategies to unlock their full potential and drive unprecedented growth."

It's technically correct. It also doesn't say anything. Here's that same idea, rewritten by a person:

"Most small businesses are still using marketing tactics from five years ago. Here's what's actually working right now."

Same subject, all different outcome. The second version is specific, is written like a real, live person wrote it, and has a real reason for the reader to continue reading.

This isn't just about style, either. Well-known SEO software firm SE Ranking conducted this first-hand. They released 6 blog posts that contained the initial draft, which was edited and rewritten by a human to be factually accurate before hitting the web. Meanwhile, they released 2,000 completely AI-produced articles on 20 new websites, without any human editing.

The 6 edited posts generated over 555,000 impressions, with several making it to the top 10 on Google. The unedited batch got an early bump in traffic, then lost nearly all of it within the year.

The bottom line is: AI is not a fully fledged writer; it's a quick first draft machine. The true value of SEO is created in the editing process.

Conclusion

The tools keep getting better, but the goal hasn't changed. Great SEO content responds to a genuine query, comes across as if it's written by someone with a grasp of the subject, and receives a genuine edit prior to publication. Regardless of which of the tools listed above you choose to use, that last one is not an optional extra.

SirWritesALot is designed to do just that. It is able to do research on what is currently ranking, can write with you, not for you, and can give you a score of your draft as it happens so you can be sure it is ready to publish before you do. For those who wish to give it a go themselves, try it for free for 7 days and no credit card is needed to get started.

FAQs

Is SirWritesALot free to try?

Yes. It is available for a 7-day free trial – no credit card required; money-back guarantee following your subscription.

Does Google penalize AI-written content?

No. Google has said publicly, more than once, that it doesn't penalize content just for being AI-generated. It punishes poor content, be it human or automatic, which does not support the reader.

Do I still need to edit content an AI tool writes for me?

Yes, always. Even the best AI can create a list, but it requires fact-checking, a human voice, and only you would know. This is often the biggest mistake that people make when it comes to not using AI content to keep it ranking.

What's the difference between a general AI writer and an AI SEO writer?

A basic chatbot is a general AI writer that just produces text based on your prompt, but has no concept of what's already ranking. AI SEO writers like SirWritesALot first research what is already ranking on Google for your keyword, and then they write and score your content based on that research, instead of a guess.